About Us
Resources to Inspire Growth
That's what RIG stands for — and it's the promise behind everything we do. Based in Alberta and serving clients across Canada and the United States, we've been helping small businesses, startups, and entrepreneurs build the brands and strategies they need to thrive since 2018.
Meet the Founder
Becky Gale Tsadilas
Founder & Lead Strategist
Becky founded RIG Marketing in 2018 with a simple mission: give small businesses access to the same strategic marketing that drives big-brand success.
With a passion for helping entrepreneurs find their voice and reach their audience, she's guided 50+ businesses from brand confusion to market clarity — building strategies that don't just look good on paper but drive real, measurable results.
“I started RIG because I saw too many incredible businesses struggling to get noticed — not because they weren't great at what they do, but because they didn't have the right marketing support. That's what we're here to change.”
Work With BeckyWhat RIG Stands For
Our name is our promise — Resources to Inspire Growth.
Resources
We equip you with the tools, strategies, and expertise your business needs — no fluff, no filler. From brand guides to analytics dashboards, you get assets that keep working long after our engagement ends.
Inspire
We believe marketing should spark something. We create work that inspires your audience to take action and inspires you to dream bigger about what your business can become.
Growth
Everything we do ladders up to one goal: growing your business. Real growth, measured in revenue, customers, and impact — not vanity metrics that look good on a report but don't move the needle.
Our Journey
From a solo mission to a full-service agency — here's how RIG grew.
RIG Marketing Founded
Becky launches RIG from Alberta with a mission to make expert marketing accessible to growing businesses across North America.
First 10 Clients
Built early reputation through word-of-mouth, working with local startups and small businesses in Alberta.
90-Day Fast Track Launched
Created the signature startup program that takes new businesses from zero to market-ready in 90 days.
50+ Businesses Served
Reached a major milestone, with a 95% client retention rate and an average 3x growth for partner businesses.
Coaching & Workshops
Expanded into 1-on-1 coaching and group workshops, empowering entrepreneurs to own their marketing.
How We Work
No cookie-cutter strategies. Every engagement starts with understanding your business.
Discover
We dig deep into your business, audience, competitors, and goals. We ask the hard questions so we can build something that actually works.
Strategize
We craft a custom roadmap built on data and creative insight — not templates. Every recommendation is tied to a measurable outcome.
Execute & Grow
We roll up our sleeves and make it happen. Then we measure, optimize, and iterate to keep your growth accelerating.
Ready to Stop Guessing and Start Growing?
Book a free strategy call with Becky and discover what's standing between your business and its next level of growth.